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Why brands that do good are finding it’s good for business

This post is by Chris Arnold, a Doctor of Business and co-founder of CONNECT 2 (the UK’s leading business to community engagement marketing agency) and a specialist in communal economics.  A slogan on...

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Lack of financial acumen may stop marketing being aligned to business strategy

I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations,...

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What critical blunders are you making with Influencer Marketing?

This post is by Natalie Giddings, Managing Director of The Remarkables Group. With over 12 years’ practical experience within the marketing industry, Natalie has created social media and influencer...

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Real life tips and learnings of applying artificial intelligence in marketing

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify...

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Stop flushing money down the toilet with your marketing technology investment

Clicking into Mumbrella, I read the headline: “Mark Lollback’s big regret as McDonald’s CMO: Flushing ‘$3m down the toilet’ on Salesforce.” He was speaking as part of a session moderated by Mi3’s Paul...

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